At Costa Crociere, innovation starts with our people.
SAIL, Steer Artificial Intelligence at Costa, is our learning and transformation journey designed to strengthen AI capabilities across our shore-side organization and empower our people to make the most of technology in their everyday work.
AI is already part of the way we work at Costa. In line with our Culture Journey, SAIL supports our commitment to continuously improve the way we work, finding smarter, simpler and more effective ways to perform while creating value for our people, our guests and our vessels.
More than an AI learning program, SAIL combines learning, experimentation and real business application. It gives our people the skills, tools and opportunities to explore new ways of working, challenge existing practices and turn technology into solutions that make a tangible difference.
A journey from learning to impact
Test, Learn & Check
Assess AI knowledge and strengthen it through personalized learning in AI Fundamentals, Generative AI and Agentic AI.
Apply
Broaden capabilities through Beyond AI, connecting AI with Security, Sustainability & Technologies, Data, Automation, and Agile & DevOps.
SAIL Regatta: from ideas to impact
Put learning into action with Microsoft Copilot, transforming everyday challenges into reusable prompts, workflows and agents that can be shared and scaled across Costa.
AI Champions: a skills-based community driving change
At the heart of SAIL is our global, cross-functional community of 53 AI Champions, colleagues from different functions brought together by a shared set of capabilities: curiosity, collaboration, a responsible AI mindset and a strong focus on business impact.
The community is a tangible example of our skills-based approach: people connect beyond roles and organizational boundaries, bringing together different expertise to experiment, learn from one another and turn business needs into meaningful AI opportunities.
Through dedicated upskilling and hands-on experimentation, our AI Champions strengthen their capabilities, share practical applications and support their teams in adopting smarter and more effective ways of working.
This is how we bring our Culture Journey to life: investing in our people, strengthening and connecting skills, and empowering everyone to continuously improve the way we work and actively contribute to Costa’s evolution and transformation.