Our History


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  • 1948 – 1968 Where everything starts..

    1948 – 1968
    Where everything starts…

    On March 31st 1948, anyone looking from the shore of Genoa would have seen the blue “C” on the yellow funnel of the “Anna C.”, the Costa family’s first transatlantic liner, as it left port. Seventy years have passed since this first voyage from Genoa to Buenos Aires…a new way of exploring the world by sea – cruising Italian style!

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  • 1968 – 1988 The biggest cruise company in the world

    1968 – 1988
    The biggest cruise company in the world

    In 1968 we launched the fly-cruise concept, making it possible for the first time to take a short cruise on the other side of the world.

    To please our most loyal clients, we created the wintertime World Cruise, departing from Genoa in December and returning in March: an innovation, which later becomes a tradition, of voyage for our Guests, changing and enriching their lives forever.

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  • 1988 – 2008
    All onboard for fun!

    In 1993, we were the first tour operator in Italy to launch a TV spot campaign, with our slogan “Navighiamo per divertirvi”! We run some memorable advertising campaigns in Europe and the US to attract younger clients.

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  • 2008 – nowadays
    A course towards innovative future

    In 2009 we entered the Guinness Book of Records with the launching of two ships in Genoa: it was the first time that a shipowner had launched two ships on the same day in the same port.

    With the fleet continuing to grow, we turned our attention to improving facilities for onboard colleagues training, especially focusing on personal development and growth, as we believe that people are our most precious asset.

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Experience a diverse career journey!


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