1988 – 2008
All onboard for fun!
In 1993, we were the first tour operator in Italy to launch a TV spot campaign, with our slogan “Navighiamo per divertirvi”! We run some memorable advertising campaigns in Europe and the US to attract younger clients.
Innovation has always been a priority for us. The true stars of our evolution were the new generation ships of the 90s, designed with distinctive beauty and technological innovation. In order to continue growing while maintaining our Italian identity, we seized the opportunity to join Carnival Corporation, a global leader in the sector.
Ten more new ships joined the fleet in 12 years offering enchanted Italian locations, the glories of the Italian sixteenth and seventeenth century, classical mythology…and, for the first time, a health and wellness spa overlooking the sea.
We greeted the new millenium offering the first ships with Balcony. In 2003 the Palacrociere cruise terminal in Savona was commissioned – followed by the Palacruceros in Barcelona, and on 17 July 2007 we set a historical European record: one million guests in just one year!