1968 – 1988
The biggest cruise company in the world
In 1968 we launched the fly-cruise concept, making it possible for the first time to take a short cruise on the other side of the world.
To please our most loyal clients, we created the wintertime World Cruise, departing from Genoa in December and returning in March: an innovation, which later becomes a tradition, of voyage for our Guests, changing and enriching their lives forever.
In the 70s our routes, our ships, and our Italian hospitality were ready to create a new holiday concept.
We became the largest cruise company in the West.
The logo, which had already been evolving for some time, changed further in this period, adding a yellow stripe and, for the first time, the word “crociere”. By 1986 we were ready to take the leap from being Costa Armatori to becoming the limited company Costa Crociere.
Our family business, managed by 150 relatives, became a holding company with the Costa family as majority shareholder.